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Research papers

Evaluating the effectiveness of anti-drinking and driving advertising

Each year the Central Office of Information presents a campaign against Drinking and Driving at Christmas, and usually evaluates its effectiveness by surveys before and after the campaign. This paper describes an experiment to devise and test a...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Tony Twyman, Simon Godfrey, Robin Jones
June 15, 1984
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Citation

Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-the-effectiveness-of-anti-drinking-and-driving-advertising


Research papers

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Jones, Tony Twyman, Simon Godfrey
June 15, 1982
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Citation

Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media